Customer Data Platform (CDP)
Single view of customer data and activity, driven by Omnichannel campaign management, tag management and data integration
NoSQL storage and reporting portal enabling marketers, publishers, advertisers and affiliates easy access and deep insights to massive amount of customer data in real-time
Our Solution
Platform Capabilities
- Easy for marketers to manage;
- Connect Affiliates with partners;
- accessible externally and structured to support marketers', publishers, advertisers and affiliate needs for campaign
- provide a 360-degree view of the customer;
- unified, persistent, single data store for customer behavioral, profile and other data, from any internal or external source;
- consistent encrypted identifier that links all customer's data across all repositories;
- management, marketing analyses and business intelligence;
- group customers into audience segments;
- allow users the capability to predict the optimum next move with a customer
Collect All Customer Data
- Customer events: Browsing activity, actions on a website or in an app, clicks on a banner, etc.
- Transactional data: Data including purchases, returns, data from a POS terminal.
- Customer attributes: Age, gender, birthday, date of first purchase, segmentation data, customer predictions
- Campaign evaluation data: Impressions, clicks, reach, engagement, etc.
- Customer-company history: data from interactions with customer service, NPS scores, data from chatbots, etc.
Platform Value
Our machine learning, algorithms, and API's capture and process the data needed for successful marketing campaigns, lead generation and corporate strategy
